(no subject)
Jun. 20th, 2009 06:23 amFor
friend_of_tofu I think it was...
A chain of gyms has been investigated by advertising watchdogs after it promoted classes in how to beat up "chavs". Gymbox, which runs three fitness centres in London, offers courses called "Chav Fighting" to train men and women how to defend themselves from street attacks. The firm advertised the sessions through a leaflet bearing the heading: "Martial arts with Burberry belts and a fist full of sovereign rings. CHAV FIGHTING One of 100 different classes every week."
...Complainants also claimed that the leaflet encouraged attacks on women by plugging another class called "Bitch Boxing". In response, Gymbox said it had named the class "Chav Fighting" to draw attention to the courses in "witty manner".
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A chain of gyms has been investigated by advertising watchdogs after it promoted classes in how to beat up "chavs". Gymbox, which runs three fitness centres in London, offers courses called "Chav Fighting" to train men and women how to defend themselves from street attacks. The firm advertised the sessions through a leaflet bearing the heading: "Martial arts with Burberry belts and a fist full of sovereign rings. CHAV FIGHTING One of 100 different classes every week."
...Complainants also claimed that the leaflet encouraged attacks on women by plugging another class called "Bitch Boxing". In response, Gymbox said it had named the class "Chav Fighting" to draw attention to the courses in "witty manner".